Just for the year 2017, consumers downloaded 178 billion (178,000,000,000) apps with tendency to rise. It is predicted to go up to 258.2 billion app downloads a year by 2022. Due to this fact, In-App-Advertising is constantly on the rise and gains more and more attention among agencies and businesses.
Generally, you have several opportunities on how to use In-App-Advertising for you or your clients. In the following, we will introduce you to the 5 most common forms of In-App-Advertising and how to use them.
The key to Native Advertising is that your ad blends in perfectly with the template and the style of the website and its content to make it look like part of the website. In that way, the user may not even recognize that it is an ad and clicks on it. In any way, you still have to brand your advertising somewhere with a small “Advertisement” emblem.
We have all seen Video Ads before on YouTube, Online News Videos or Facebook. They are the advertisements that get broadcasted to us as a Pre- Mid- or Post-Roll, so before, during or after the actual video at a random or specific time.
Rich Media involves videos or pictures with which the user can interact with. Most times, functions like the camera, the rotation of the phone, or the acceleration sensor are being used to explore the advertisement.
Interstitials are advertisements, that mainly get shown in games to unlock the user bonus rounds, upgrades or discounts. They are very popular, because the whole display is being used to get a point across.
Banners are the most common and the easiest way of advertising your product or service, not just on desktop but also on mobile. They can either be static or dynamic and are often placed on the top or the bottom of an app.