AUDIENCE STRUCTURING, PRM, CRM
Eurodsp structures the audiences into three differentiated silos, according to their relationship with your brand and your marketing objectives: New Contacts, Prospects (potential customers), Customers.
Eurodsp organizes profiles according to their interests & behaviors.
These audiences are often activated during the “pure prospection » phase (the silo “New”) in order to segment audiences that have never interacted with your brand (customers & prospects).
During the Discovery phase, we help you identify user profiles who resonate the most with your brand ; then we apply filters that further qualify users, such as: consumer contexts or behaviors, usages and attitudes, life moments, socio-demographics etc…
Adapt messages, creatives & Ad formats according to their communication codes & level of progress in the conversion funnel.