CAMPAIGN SET-UP
Our team works with proven successful and tried methodologies. We believe that this is key to ROI and successful client campaigns.
PREPARATORY PHASE
In the preparatory phase our team works with existing and new KPIs as well as input from SEO campaigns, social and other marketing channels as well as in-house or external research. We conduct research to find out what the best strategies are for a given target group, product, or service, while working the client’s concerns into our enquiries.
The latter may include: brand safety, whitelisting, or specific performance expectations, for instance in the case of high-traffic websites.
We then send specifications, pixels and instructions to the client before setup.
CAMPAIGN LAUNCH
In phase 1 of campaign launch, we optimize and fine-tune the campaign for better results.
Reports are sent weekly, or at a more frequent sequencing, according to client needs. Reporting can be deepened and widened according to client needs (demographic, regional, or conversion analytics all the way to the sitelist). Tailor-made analysis and presentations are available for clients who need to go in-depth.
CAMPAIGN MANAGEMENT AND OPTIMIZATION
As the campaign runs, we continuously optimize results so as to go further and further in ROI, and campaign performance at the lowest level. We confront ourselves directly to the inventory to avoid waste and to find the best possible campaign tricks to make our clients successful.
RECOMMENDATIONS AND FURTHER OPTIMIZATIONS
When the campaign comes to its term, or when any set sequence does, we get together with clients and marketing teams to ensure full understanding of the campaign’s highlights, and to bring data, knowledge and stepping stones for future results.
This in turn enables more optimization and better results.
AD SPECS
General Display Specifications – Standard:
- Type: GIF/JPG
- Format Sizes (in Pixel): 120×600, 160×600, 728×90, 300×250
- Max File Size: 150kb
- Animation: 15 seconds max animation time
Rich Media Specification:
- Type: GIF/JPG
- Format Sizes (in Pixel): 970×250 (Billboard), 300×600 (Halfpage Ad)
- Max File Size: max. 200kb
- Animation: 15 seconds max animation time
Mobile Specification:
- Type: GIF/JPG
- Format Sizes (in Pixel): 320×50
- Max File Size: max. 50kb
- Animation: 15 seconds max animation time
- Streaming/Sound: No
Technical-Specifications:
In the following you will find the technical specifications for the production of advertising materials for download.
EURODSP RETARGETING PIXEL
In order for EURODSP to serve ads to users who have visited your website, mobile site or application, you will need to implement the EURODSP retargeting pixel (a generated code snippet) to your website or application.
The EURODSP pixel adds your site visitors to a retargeting list. EURODSP uses the retargeting list to show users your advertising content.
Instructions:
- Copy the code Snippet (< iframe … / iframe >) created by EURODSP
- Open the HTML page of your website (code page)
- Paste the code between the body tags on all pages. If your site uses a common file for the footer, you may paste the code snippet in the common file instead of on every page
NOTE: The more pages are pixelated, the greater the cookie range. A high cookie range serves for improved optimization. We recommend installing the pixel 14 days before the launch of a campaign.
Trackingpixel: Manual
In the following you can download a user manual for the installation of trackingpixel like retargeting or conversion pixels:
