Digital marketing: the disappearance of cookies promises a new digital golden age for publishers
Digital Marketing: the disappearance of cookies promises a new digital golden age for publishers MediaMath has released a whitepaper to highlight the need to envision and think about the future of cookie-free digital marketing, especially 3P cookies (MediaMath, 2020). In an interview with the EuroDSP’s campaign director, we will show you what are the…