In-App-Advertising

In-App-Advertising   Just for the year 2017, consumers downloaded 178 billion (178,000,000,000) apps with tendency to rise. It is predicted to go up to 258.2 billion app downloads a year by 2022. Due to this fact, In-App-Advertising is constantly on the rise and gains more and more attention among agencies and businesses. Generally, you have…

Stakeholders in Programmatic Advertising

Programmatic Advertising   Which stakeholders play a role in Programmatic Advertising?   Before talking about the roles in programmatic advertising, we need to divide the process into the supply side and the demand side. On the demand side we have the agenciesand the Demand-Side-Platform (DSP)and on the supply side we have the marketerand the Sell-Side-Platform(SSP).…