Addressable tv
Addressable TV combines the best of both worlds, the quality content of television along with the convenience of online watching.
This medium allows ads to be served to different households while they are watching the same program.
We offer versatile strategies that are adapted to your goals
- Addressable TV with contact supplement on spot viewer
- Addressable TV with “negative targeting” non-spot viewers (after completing your TV campaign)
- Audience segmentation and targeting
- Geo-Targeting
- Awareness education through special placement and exclusivity
- Advertising pressure control / contact classes
- Incremental reach / net contact expansion
What are the key features of a programmatic Addressable TV campaign?
- TV advertising without a designated TV spot
- Target group is actively sitting in front of the TV, occupied by Switchin function
- Maximum attention when changing channels
- TV location can be used to target ads, e.g. Geo-Targeting
- Exclusive placement in the transmitter environment
- Only high-quality TV station brands with high quality content
- All time slots are available, including prime-time
Read more about the last updates on Addressable TV
BVOD & ATV : the Future of Television
20 December 2021
Digital Killed the TV Star Television is by essence a mass media, able to deliver both programs and commercials to
ATV in France: News & Updates
9 July 2021
Nine months after its authorization, ATV is growing rapidly in France. Indeed, the 5 main TV channel groups have already
ADDRESSABLE TV USAGE AND PREDICTED BEHAVIOR
25 July 2019
Addressable TV Usage In January 2019, ProSiebenSat.1 ran carried out a research on the user structure of Addressable TV. These
