Stakeholders in Programmatic Advertising

Programmatic Advertising   Which stakeholders play a role in Programmatic Advertising?   Before talking about the roles in programmatic advertising, we need to divide the process into the supply side and the demand side. On the demand side we have the agenciesand the Demand-Side-Platform (DSP)and on the supply side we have the marketerand the Sell-Side-Platform(SSP).…