ATV in France: News & Updates Nine months after its authorization, ATV is growing rapidly in France. Indeed, the 5 main TV channel groups have already signed contracts with one or two operators and thanks to this mobilization, one household out of three watching TV via operator boxes will already benefit from…
Developing your business in Switzerland thanks to digital advertising: what you need to know Economic and political stability, geostrategic position in the heart of Europe, strong currency, and qualified workforce; Switzerland offers a particularly favorable environment for businesses and is a tempting project. However, launching a business in Switzerland is not something that can…
Drive-to-Store is a marketing action aimed at moving a targeted individual to a physical point of sale to make him/her buy a product. The objective is to generate qualified in-store traffic thanks to web-mobile technologies. This action allows you to reach your KPIs and increase the ROI of your marketing actions. Drive-to-Store strategies respond…