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Category Archives: Marketing

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DRIVE-TO-STORE : using web-mobile technologies to generate in-store traffic

MarketingBy François Poujaud20 May 2020

Drive-to-Store is a marketing action aimed at moving a targeted individual to a physical point of sale to make him/her buy a product. The objective is to generate qualified in-store traffic thanks to web-mobile technologies. This action allows you to reach your KPIs and increase the ROI of your marketing actions.   Drive-to-Store strategies respond…

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