Addressable TV usage and Predicted Behavior

Addressable TV Usage In January 2019, ProSiebenSat.1 ran carried out a research on the user structure of Addressable TV. These results will be presented in the following blog post.  First to note is, that there are approximately 12 million Addressable TV-able televisions in German households. 73% of these households consist of a minimum of two…

Addressable TV Possibilities

Accordingly to ProSiebenSat.1, there are around 12 million addressable TV’s in German households already with a total of 580 million SwitchIn contacts per month. SwitchIn is a digital advertising platform founded in 2015 by ProSiebenSat.1. In the following, you will be introduced to all the different options that are possible with SwitchIn.   SwitchIn Classic…