As the third largest city in Germany, Munich is known not only nationwide, but also internationally. It is also a popular city for students and start-ups with renowned universities such as the TU Munich or the Munich University of Applied Sciences. The Munich start-up scene will be briefly introduced in this blog post. In 2015,…
DetailsEngaging Features Ever since geotargeting and QR codes were invented, they are often used on Digital Out of Home advertising. People walking by a billboard can scan QR codes with their phone in order to find more information on a certain topic or to directly book, download or buy concerts, apps, products etc. With geotargeting,…
DetailsIn today’s blog post we met Rafi Qadari, our Programmatic Expert here at EuroDSP, and asked him some questions about his daily work and his methods. How does your ordinary working day look like? Qadari: It is important to analyze and evaluate the campaigns on a daily basis. I take a closer look at the…
DetailsChristmas is a busy period of time especially for businesses in retail and e-commerce. Therefore, social media is used to promote businesses Christmas campaigns to obtain the largest awareness possible on their products or services. Social Media Marketing is a great way to generate the greatest attention. It’s an easy way to help a brand…
DetailsOne of the worldwide biggest exhibitions regarding digital marketing is opening its doors again this year. On the 11thand 12thof September 2019, ten thousands of marketing interested people travel to Cologne to inform themselves on current trends, opinions and debates. Due to their 11thanniversary, the organizers promised to top last year’s numbers by setting up…
DetailsEvery city has and needs taxis. At night, when public transportation is closed, on the way to the airport with a big suitcase or when you are in a hurry to get somewhere are all scenarios where taxis come into play. Of course, the advertising industry noticed that and is constantly working on new concept…
DetailsAddressable TV Usage In January 2019, ProSiebenSat.1 ran carried out a research on the user structure of Addressable TV. These results will be presented in the following blog post. First to note is, that there are approximately 12 million Addressable TV-able televisions in German households. 73% of these households consist of a minimum of two…
DetailsAccordingly to ProSiebenSat.1, there are around 12 million addressable TV’s in German households already with a total of 580 million SwitchIn contacts per month. SwitchIn is a digital advertising platform founded in 2015 by ProSiebenSat.1. In the following, you will be introduced to all the different options that are possible with SwitchIn. SwitchIn Classic…
DetailsProSiebenSat.1 and the media group RTL Germany have big plans for the future. They just announced the founding of a collectively joint venture with the goal of revolutionizing the German Addressable TV and Online Video market. Henceforth, reputable television channels on side of ProSiebenSat.1, such as Pro7, Sat 1, Kabel 1 or Sixx, want to…
DetailsNew Features with Amazon Advertising Amazon Advertising is up and coming and if your business isn’t using it yet, you may want to consider doing so. Always improving their advertising options for business owners, Amazon is striving to add new features to try out every now and then. By doing so, they are trying…
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