METHODOLOGY

Our team works with proven successful and tried methodologies. We believe that this is key to ROI and successful client campaigns.

1°PREPARATORY PHASE

In the preparatory phase our team works with existing and new KPIs as well as input from SEO campaigns, social and other marketing channels as well as in-house or external research. We conduct research to find out what the best strategies are for a given target group, product, or service, while working the client’s concerns into our enquiries.

The latter may include: brand safety, whitelisting, or specific performance expectations, for instance in the case of high-traffic websites.

We then send specifications, pixels and instructions to the client before setup.

2° CAMPAIGN LAUNCH

In phase 1 of campaign launch, we optimize and fine-tune the campaign for better results.

Reports are sent weekly, or at a more frequent sequencing, according to client needs. Reporting can be deepened and widened according to client needs (demographic, regional, or conversion analytics all the way to the sitelist). Tailor-made analysis and presentations are available for clients who need to go in-depth.

3° CAMPAIGN MANAGEMENT AND OPTIMIZATION

As the campaign runs, we continuously optimize results so as to go further and further in ROI, and campaign performance at the lowest level. We confront ourselves directly to the inventory to avoid waste and to find the best possible campaign tricks to make our clients successful.

4° RECOMMENDATIONS AND FURTHER OPTIMIZATIONS

When the campaign comes to its term, or when any set sequence does, we get together with clients and marketing teams to ensure full understanding of the campaign’s highlights, and to bring data, knowledge and stepping stones for future results.

This in turn enables more optimization and better results.