One of the worldwide biggest exhibitions regarding digital marketing is opening its doors again this year. On the 11thand 12thof September 2019, ten thousands of marketing interested people travel to Cologne to inform themselves on current trends, opinions and debates. Due to their 11thanniversary, the organizers promised to top last year’s numbers by setting up more stands, inviting more speakers and many more improvements. In the following, you will get an impression on what to expect on this year’s Dmexco.
The exposition is the heart of this year’s Dmexco. With over 1.000 exhibitors from over 40 countries, the space of 100T qm offers room for more than 40.000 people. The purpose of the exposition is to network and try out new technologies and products.
The Future Park is functioning as a hub, which serves as the meeting point for decision makers within a company. It is used to present the newest technologies, such as AI, Big Data, IoT or Blockchain, which could come in pretty handy within the next few years. This helps decision makers to evaluate the market and judge, which technology could be implied in their company to help it grow.
World of Agencies
The World of Agencies is the meeting point for agencies and businesses. They will interact with one another, network and maybe talk on working together.
Brand Cubes are for undisturbed meetings. Here, decision makers from businesses and agencies get together to talk on further projects.
In total, the Dmexco invited 550 speakers and organized 120 seminars. This will take place on 18 different stages and rooms.
With 1.600 seats, the Congress Stage is Dmexco’s biggest stage. In the past years, big names, like Sheryl Sandberg (COO Facebook) or Jack Dorsey (CEO Twitter), got to share their stories and knowledge.
The second biggest stage is the Debate Stage with 850 seats. Here, you will get the chance to listen to debates all around the topic “digital change”.
The Experience Stage is the meeting point for visionaries and masterminds to give up to 700 people new ideas, present new products or talk about milestones in their career.
In 120 seminars, participants get to work on interactive case studies, test new products or debate on certain topics to gain food for thought and to imply their learnings in their businesses.