Banner advertising is one of the most powerful online marketing channels. Why? Banner advertising generates a positive effect on users even when they are not clicked on.
The perception of a banner produces an indirect branding recognition effect and can also be valuable for product placement. This effect is especially true when it comes to rich-media formats, such as wallpaper or billboard.
For storytelling and branding purposes, the creative assets should appeal on an emotional level to users; videos are an excellent format for this purpose. For video formats, we can optimize not only the click rate, but also the view rate.
However, to be able to address the desired target group at the right place, the right time for the best price, we must have the necessary reach and data. (Linking Data Targeting)
There are three pillars to a successful programmatic marketing campaign:
Show as a picture:
For example, we can reach all pre-roll video viewers (with VTR> 75%) via Retargeting (linking to targeting) with a Display Ad to readdress users who have already shown an interest in your product. Linking Display Ads to a desired landing page increases traffic and improves the performance of a campaign.