Brand Safety

We take brand safety very seriously and provide different strategies. Currently, our Blacklist extends to 300K pages and continues to increase from campaign to campaign. In addition, Brand Safety specialists are integrated into the technology, which are part of every single ad impression. Another method of guaranteeing Brand Safety is through a whitelist delivery.

Blacklist options include:

Pornography, Mature Topics & Nudity

Copyright Infringement / Piracy

Drugs/Alcohol/Controlled Substances: Substance Abuse

Extreme Graphic/Explicit Violence/Weapons

Ad Impression Fraud

Hate/Profanity

Illegal Activities: Criminal Skills

Nuisance/Spyware/Malware/Warez

Disaster: Terrorist Events

Controversial Subjects: Sex Education