4 Advantages of Digital Out of Home Advertising

Engaging Features Ever since geotargeting and QR codes were invented, they are often used on Digital Out of Home advertising. People walking by a billboard can scan QR codes with their phone in order to find more information on a certain topic or to directly book, download or buy concerts, apps, products etc. With geotargeting,…

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Dmexco 2019 – What to expect

One of the worldwide biggest exhibitions regarding digital marketing is opening its doors again this year. On the 11thand 12thof September 2019, ten thousands of marketing interested people travel to Cologne to inform themselves on current trends, opinions and debates. Due to their 11thanniversary, the organizers promised to top last year’s numbers by setting up…

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Addressable TV usage and Predicted Behavior

Addressable TV Usage In January 2019, ProSiebenSat.1 ran carried out a research on the user structure of Addressable TV. These results will be presented in the following blog post.  First to note is, that there are approximately 12 million Addressable TV-able televisions in German households. 73% of these households consist of a minimum of two…

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Addressable TV Possibilities

Accordingly to ProSiebenSat.1, there are around 12 million addressable TV’s in German households already with a total of 580 million SwitchIn contacts per month. SwitchIn is a digital advertising platform founded in 2015 by ProSiebenSat.1. In the following, you will be introduced to all the different options that are possible with SwitchIn.   SwitchIn Classic…

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