Addressable TV usage and Predicted Behavior

Addressable TV Usage In January 2019, ProSiebenSat.1 ran carried out a research on the user structure of Addressable TV. These results will be presented in the following blog post.  First to note is, that there are approximately 12 million Addressable TV-able televisions in German households. 73% of these households consist of a minimum of two…

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Addressable TV Possibilities

Accordingly to ProSiebenSat.1, there are around 12 million addressable TV’s in German households already with a total of 580 million SwitchIn contacts per month. SwitchIn is a digital advertising platform founded in 2015 by ProSiebenSat.1. In the following, you will be introduced to all the different options that are possible with SwitchIn.   SwitchIn Classic…

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In-App-Advertising

In-App-Advertising   Just for the year 2017, consumers downloaded 178 billion (178,000,000,000) apps with tendency to rise. It is predicted to go up to 258.2 billion app downloads a year by 2022. Due to this fact, In-App-Advertising is constantly on the rise and gains more and more attention among agencies and businesses. Generally, you have…

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